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Essays About james mcneal
... Kids marketing expert James McNeal estimates direct influence on family purchases will increase to almost $290 billion in 2000. ...
(2488 Words -- Approx. 10 Pages)
... In criticism of the Budweiser frogs, James McNeal, author of Customers, and a Professor of Marketing at Texas A&M University writes that "children often value ...
(1725 Words -- Approx. 7 Pages)
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