Frankenstein an Ill Tempored Scientist
The aggressive competition in today's marketplace is compelling companies to find new ways to maintain their customer base and at the same time to expand upon it. Retention of customers is paramount to the success of any company. It costs five to six times more to acquire a new customer than it does to keep an existing one. A powerful way to increase the retention of customers is to institute a Customer Satisfaction Program. It is through this need that I have conducted my research on the benefits of a Customer Satisfaction Program. Research was conducted at the St. Albert Public Library as well as through the Internet. Although most of this research proved to be positive for the benefits of a Customer Satisfaction Program, some critics claim that this type of program requires too much of the company's resources to be used in maintenance of a program. (Loyalistics.com White Papers) Customer Satisfaction Program - Defined A Customer Satisfaction Program is a comp
Not only are the customer's needs to be identified but also the company's employee's needs and expectations must also be met. Satisfied employees will create satisfied customers. All employees must be trained and informed on the Customer Satisfaction Program. Their supervisors must also share in the responsibility of carrying this program through and promoting its value to their employees. "Leaders of companies that shine in customer service adhere to three principles: A Customer Satisfaction Program is beneficial to any company that is looking to retain their customers as a way to improve their profit margins. The program must be well thought out and adopted universally by all employees for it to be successful. It does require a fair amount of preparation and management but it is well worth the time and resources of the people involved. Identify The Needs And Resources Of Employees Ø establish a measuring tool to gauge the success of the program. any wide program en
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Approximate Word count = 665
Approximate Pages = 3 (250 words per page double spaced)
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