Ad analysis
Lust and sex appeal; these are two emotions that dominate adolescent’ thoughts. We want to be perceived as sexy, fun, and attractive by our peers. Raging hormones during these teenage years provide fuel for those emotions to run rampant. In order to appeal to these extreme emotions and grab the attention of your intended audience, where you place your advertisement is critical. If you place your advertisement in a magazine that interests the wrong demographic you are trying to reach, it will be ultimately ineffective. Regardless of how effective you advertisement may be in appealing to your target audience, if they do not even see your advertisement because of placement in the wrong style of print medium, you will be unsuccessful in selling your product. Advertisements in Cosmopolitan magazine have both successfully and unsuccessfully grabbed the attention and captured the desires of their young adult audience because of their on-target and off-target placement, respectively, in this magazine. Done successfully in this first advertisement for an alcoholic beverage, Skyy Blue, the company conveys a message about its product that undoubtedly strikes the interests of its target audience. The advertiseme
. . .
Some common words found in the essay are:
Cruzan Rum, Skyy Blue, Failure Lust, Advertisements Cosmopolitan, Golfers Digest, Britney Spears, target audience, cruzan rum, selling product, skyy blue, cosmopolitan magazine, sell product, audience advertisement, rum distillery world, failed sell product, honored rum distillery, appealing target, advertisement cruzan, rum distillery, product failed sell, advertisement cruzan rum,
Approximate Word count = 867
Approximate Pages = 3 (250 words per page double spaced)
|
 |
