Ad analysis
Lust and sex appeal; these are two emotions that dominate adolescent' thoughts. We want to be perceived as sexy, fun, and attractive by our peers. Raging hormones during these teenage years provide fuel for those emotions to run rampant. In order to appeal to these extreme emotions and grab the attention of your intended audience, where you place your advertisement is critical. If you place your advertisement in a magazine that interests the wrong demographic you are trying to reach, it will be ultimately ineffective. Regardless of how effective you advertisement may be in appealing to your target audience, if they do not even see your advertisement because of placement in the wrong style of print medium, you will be unsuccessful in selling your product. Advertisements in Cosmopolitan magazine have both successfully and unsuccessfully grabbed the attention and captured the desires of their young adult audience because of their on-target and off-target placement, respectively, in this magazine. Done successfully in this first advertisement for an alcoholic beverage, Skyy Blue, the company conveys a message about its product that undoubtedly strikes the interests of its target audience. The advertiseme
While Cruzan Rum is successful in conveying the high-quality of its product, it has failed to sell its product to the readers of its advertisement. But let me ask you this, what is the point in being the "most honored rum distillery in the world," if no one is going to buy your product? They have failed to sell their product because due to their random placement of this advertisement in the wrong style of print medium, they have wasted millions of dollars in campaigning their product to the wrong audience. Their placement choice seemed rather poorly thought out; however, if they would have put a little more brain power into it, the advertisement would have proven much more profitable. Skyy Blue on the other hand, being a fairly new product on the market and subsequently not being able to make such honorable claims, has still proven very successful in appealing to its target audience and selling its product. Although it relies heavily on the pathos of its audience, teenagers who are all wrapped up in feelings and emotions, and its placement in the correct type of magazine, it deems very effective. Perhaps, if Cruzan Rum had lost the high standards and serious approach to selling its product and focused more on what interests its audience, as well as correct placement so as
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Approximate Word count = 867
Approximate Pages = 3 (250 words per page double spaced)
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