Johnsonville Sausage Company
The Johnsonville sausage company began as a rural market in Johnsonville, Wisconsin. In 1945, The Stayer Family purchased a shop with a slaughter house, and within one year several other retail stores. Upon graduating form college in 1965, the Stayer’s son, Ralph, begun to work in the company, and after careful analysis, Ralph and his father decided to focus his efforts in building the wholesale aspect of the business. Over the years, the company enjoyed substantial growth. In 1978, the Johnsonville Sausage Co. opened a new production facility and Ralph Stayer was officially named president. Under his direction, the company expanded to capture a greater share of the wholesale business. As time went on, Johnsonville Sausage Co. began serving the states of Indiana, Illinois and Minnesota while the company’s market position in Wisconsin strengthen. R. Stayer managed to build the company’s wholesale business from $4 million in sales in 1975, to $ 50 million in 1985; and between 1980 and 1985, the return on equity climbed from 18% to 27%. Between 1983 and 1986, sales revenue per dollar of compensation doubled. The company’s profits were well above average for the industry. The company was in great standing.
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Approximate Word count = 2264
Approximate Pages = 9 (250 words per page double spaced)
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