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The Coca Cola Company

The Coca-Cola Company is the world's largest beverage company and owner of the world's most recognised trademarks and best selling soft drinks. The latter is available in more than 195 countries. Coca-Cola has 47% of the worldwide market share in soft drinks: 80% of its earnings come from outside North America. The over-riding message in the company's literature is that it believes it has an infinite opportunity for growth. Coca-Cola states that one of the most important factors of the company's success is its commitment to the economic success of every market in which it operates and its long-term sustainable economic growth. Its global business system consists of three partners: the Coca-Cola company which develops brands and produces concentrates; its bottlers who manufacture and distribute finished products and undertake local marketing; and its customers - for example, retailers who present the company's products to the public.


flavors, Dasani and other products developed for specific countries. In many countries

Crush. Additionally, Coca-Cola Nestle Refreshments, the Company's joint venture with



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Approximate Word count = 1551
Approximate Pages = 6 (250 words per page double spaced)

  

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