Imagine 137 million people all paying attention to the same thing. This is the spectacle that now surrounds a game of football, and that game is known as the Super Bowl. John Weibusch an NFL analyst once wrote "Fact is, this is the Super Bowl. And there is nothing like it -- nothing in American culture. It's not just the game I am talking about, it's the Event. The World Series comes closest. But compared to the Super Bowl, the World Series is Star Search alongside a great Broadway musical".
In January the National Football League showcases their title game between the AFC and NFC champions, but what was once a pure display of the competitive nature of the sport has blossomed into a marketing metropolis.
For 30 seconds of advertising time during the Super Bowl it costs a company $2.3 million. When corporations invest millions into mere seconds of advertising they're assured by the NFL that they will attempt to get every last couc
Incorporating the musical acts broadens the Super Bowl beyond its prior form of mainly sporting event into the region of grand scale extravaganza. Nine out of ten of the most-watched television programs of all time are Super Bowl's. The magnitude of the Super Bowl is immeasurable, Oakland Raiders tight end Brandon Christianson said "It won't hit me until a couple years down the road or maybe 10 years down the road when my kids come and want to talk about it". When Bart Starr and the Green Bay Packers took the field against Len Dawson and the Kansas City Chiefs on January 15, 1967, it would seem ridiculous if they were told that they were building a foundation for a program that would be seen in 188 countries just three decades later.
The first Super Bowl, just like the 36 that followed it, was accompanied by pre-game and halftime performances. At that very first game the University of Arizona and Grambling University with Al Hint we
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