Mobile phone seems to be a necessity in today's world and probably the most popular personal belongings alongside with key and wallet. Among all mobile phone brands, Nokia is no doubt the most famous one. The industry leader continues its innovative and creative ideas; had released its newest fashionable and yet functional model Nokia 7210. The Nokia full color display 7210 is sensual inside and out. Under its curvy and colorful body are features like Tri-band GSM which allows you stay connected almost anywhere and polyphonic ringing tones. Other features include the Multimedia Messaging Service by which one can send visuals and sound attachments, internet browsing function, capacity of increasing phone functionality by downloading applications through the internet, a pre-install FM radio and also an additional camera headset that allow the user to take pictures with the phone (Feature). With all these ostentatious functions and its swish looking, one can easily tell that the Nokia 7210 is aiming the young people as its market targets. To be competitive in the youth market, advertising is of essential importance, and that is what Nokia good at for years.

giant and the leader in the industry is of no ordinary. Started from a manufacturer of paper in Finland, the corporation had transformed its role several times, and had had its finger on the cable works, electronic devices and telecommunication areas. Although the corporation was multi-operational, its contribution for telecommunication was the most outstanding one. In the beginning of the 90's, Nokia decided to concentrate on telecommunication only and thus divested all the non-core operations. As the market of mobile phone expended by times, Nokia became the largest manufacturer in the industry (History) and the world leader in communication (mentor.com). As Dan Steinbock reveals the success of Nokia, he suggests that the ingredients drive the corporation success include bold strategies, innovation, collective leadership and so on, but "the most important secret to Nokia's success - and the most enduring one as well - may well be its ability and willingness to listen to the customers..." (Steinbock). In Nokia's words, it is the "ability to recognize and exploit the opportunities created by continuous technological and market change ..." (Nokia).

Like what Roland Marchand says, by every means to reach the consumers and to persuade them to believe a product could change their life are the ways of winning the game (Marchand). Whether by emphasizing fashion or function, Nokia had done a great job in sending messages to the Nokia 7210 target group - the younger generation. The advertising strategies made the Nokia 7210 appeared to be a dream phone for many people and also the best Christmas present.

The second advertisement is a joint Christmas discount promotion with MasterCard. It is about a young lady holding an opened present box in which is a No

Some common words found in the essay are:
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Approximate Word count = 1199
Approximate Pages = 5 (250 words per page double spaced)