Kennedy
The effect the media played on the presidential election ofWith the invention of television, American politics would be forever changed. Politics and television have evolved to be so intertwined that they are now almost synonymous. With politics undoubtedly comes the media. Since the invention of television in the nineteen fifties the media has had a substantial impact on the outcome of a highly publicized campaign. This transition from campaigning in front of unions, work places, and public forums to being able to reach more than 45 million homes in America with a single ad led to a drastic reform in the way a president would seek election. The presidential election of the 1960 would be the pioneering example of media's future existence and impact in the realm of politics. In a sense the way a candidate was perceived on television would make or break the way the public would view them. The television would be a vehicle that would allow candidates to address a large portion of their electorate without having to visit each individual district a very expensive, time consuming task for a presidential candidate. Television also allowed candidates to better focus on being physically present in those
These factors allowed Kennedy to defeat Nixon by a slight margin. It gave him the extra push that he was looking for. It had nothing to do with the issues, but instead was based solely on appearance to the general uneducated public. I compare Nixon to Shannon O'Brien, she like Nixon left a bad taste in the voters' mouths. Neither one appeared to be very compassionate but somewhat rigid and caught off guard. Television allows the public the ability to see how a candidate reacts under pressure. Some candidates fare better than others. Nixon appeared with his stark makeup less face caught by surprise under attack by Kennedy. Although he was also relatively young he was not using television to his advantage, but rather to his demise. 5. Nixon,Richard, M., "Six crises"DoubleDay and Co., New York,
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Approximate Word count = 1482
Approximate Pages = 6 (250 words per page double spaced)
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