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Media Stereotypes

Today, every one of us is spending more of his leisure time watching TV. The shows on the TV influence our decision process

According to the established sense in the society, femininity and masculinity are tightly bound to gender. Men are supposed to be masculine. They are expected to be strong, rough, to have high stamina. They are not supposed to wear skirts (the Scots are an exception) but trousers, and should avoid colors like pink and violet. These are "feminine" colors. The man in the family is usually the person who should provide money and build a career. On the other hand, women are supposed to be tender and loving mothers and wives, to wear skirts and to walk on high eels. They are should not have a career, but should take care of the kids and the house.

It seems that these perceptions have been existing forever. That is because from early childhood, we are thought by our parents that pink is for girls, and blue is for boys. The trucks and weaponry toys are for boys and the dolls are for girls. Than, it is not surprising that we accept gender stereotyping and try to fit in the rigid models of feminine and masculine. For example, women athletes and especially tennis players and basketball players are afraid of losing


African-Americans are mostly rap stars, professional athletes, drug addicts, welfare mothers, criminals and/or murderers; Latinos are illegal aliens, ignorant immigrants who take, but give little back to the country and can't even speak the language, or drug-crazed thugs who have no respect for law or order; Asian-Americans are either weak, model citizens or inscrutable, manipulative, or uncaring invaders of business, especially in the United States; Native Americans are illiterate, drunken Indians who hate all Caucasians and sleep away their lives.

Images and beliefs concerning women are far more prominent in our society than those of men. Women are always the ones cooking, cleaning, doing household tasks or taking care of children. They are portrayed as being emotionally and physically inferior and submissive to men. Women are visualized as weak creatures. They tend to be confined to a life dictated by family and personal relationships. Men almost always dominate television programs. Figures show that in television drama women are outnumbered by men 3:1 or 4:1; in cartoons women are outnumbered 10:1; and in soap operas women are outnumbered 7:3. (Ingham 1997) In daily shows such as soap operas, women are usually hysterical, crying and emotionally out of control. This personifies women as being the inferior sex, which leads to many false stereotypes. Women as sex objects are the most common stereotype of women on television.

It is the same with other stereotypes, i.e. French people in the media always wear berets and have onions round their necks. When will our views change completely? I think, although new stereotypes are appearing and old ones are evolving, it will take time. But the women will always be portrayed, because they are the child bearers, as being chained to the kitchen sink and planning what to have for dinner.

America has determined that there are just two kinds of people; men and women.Ou

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Approximate Word count = 1297
Approximate Pages = 5 (250 words per page double spaced)


  

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