Sex Appeal in Advertisements
Sex appeal is seen on magazine ads, televison commercials, and billboards acrosss America. Alcohol companies perdominantly use physical attractiveness in an arousing manner to promote their advertisements. They employ manipulative tactics that persuade the audience to buy their product. Most of the alcoholic ads are based around beautiful women and how a man can obatin one. These companies exploit women in a degrading manner, abusing the privelege of advertisement. The first advertisement, produced by Tanquery Gin, portrays the owner of Playboy magazine, hugh Heffner, and two playmates. This ad provides a classic example of how companies promote their products through sex appeal. They use the beautiful women to grab the audience's inital attention. Once the reader focuses on the ad, they begin to notice what is being promoted. The alcoholic bottle is strategically placed next to the women so that it will be the second item noticed. Above the bottle are the words, "Distinctive Since 1830," suggesting that the gin is one of the best because it has been around for a long time. Above Heffner, "Distinctive Since 1953," suggests that he has achieved a great deal of success over the past few decades. The ad has
The advertisment encoourages the consumption of Bacardi Limon. They endorse their product by presenting the fact that Bacardi, because of its irresistibility, will lead any female right into the arms of a male. It is saying that Bacardi will make any guy worth a girl's attention. This might be true in some cases, such as when a woman is given drink of Bacardi all night long and is no longer sober. The alcohol would distort the woman's physical and mental capabilities, making it wasy for anyone to win over the victim. However, the company doesn not promote males to take advantage of females, but rather impress them by showing off the bottle of Bacardi. The next ad once again utilizes sex appeal to advertise their product. This time the audience is first interested in the unique use of visuals. The attention graabber is the way the company placed the scene inside the martini glasses. The glasses contain a few images; the main image is a woman handing a man a slip of paper. She hands him the note with a seductive look in her eyes. Her facial expression tells you everythhing. It is obvious that she wants the man, most likely for sexual relations. Again, the bottle is placed in the center of the main focal point to direct the spotlight towards the item of promotion, in this case Bacardi Limon. The slogan, "Bacardi Limon... Inviting" appears in the upper left hand corner of the ad signifying that this specific brand of alcohol is too temtpting t
Some common words found in the essay are:
Tanquery Gin, Chivas Whisky, Bacardi Limon, America Alcohol, Limon Inviting, Heffner Distinctive, Argument Sex, sex appeal, bacardi limon, alcohol companies, buy product, beautiful women, women bottle, tanquery gin, bottle alcohol,
Approximate Word count = 980
Approximate Pages = 4 (250 words per page double spaced)
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