Abercrombie and Fitch is sexually exploiting men and women. Abercrombie claims they cater to 18-22 year olds, but they have recently established Abercrombie Kids which appeals to 7-14 year olds. The company's catalog contains pages upon pages of nudity. How is this supposed to sell clothing?
Abercrombie is a specialty retailer of casual clothing and accessories for men, women, and kids. Abercrombie has over 250 stores nationwide, the company started out as an outdoor apparel supplier, but has sense been transformed into a source of upscale casual clothing for a youthful and fashion conscious market. Abercrombie maintains this image with promotional material focusing on partially clothed-teens in hot trends.
To me it seems that if you want to sell your clothing, wouldn't you want your models dressed in your clothing? Abercrombie's magazine features models in the nude a
When Abercrombie first started out they were a retailer of upscale outdoor clothing. As the trends have changed Abercrombie has tried to stay on top, one way they have done this, is to make sex trendy and sell sexy clothing. Abercrombie has featured a line of tee shirts that have sexual messages on them such as "full contact football no uniforms required". Another issue Abercrombie has encountered is that of their line of underwear they have introduced into their Abercrombie kids stores. The underwear (thongs) have provocative messages on them. Girls as young as 7 should not be wearing thongs let alone ones with sexual messages, Abercrombie stated that the line of underwear was meant to be taken as lighthearted and cute.
The pictures that are printed in Abercrombie's magazine (A&F Quarterly) are those or athletic and privileged looking not to mention half dressed models. These images often depict
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