E-commerce
The arrival of Internet has fundamentally changed the way people communicate. The world has shrunk. Distance between different continents, countries and cities have been replaced by a huge computerized network. Under this revolution, information can be exchanged instantly with the ease of a few key strokes. Companies rushed to develop their e-commerce strategies. Many have failed. Nike, as the world・s largest brand-name sports apparel company, is one of the few survivors. Unlike other companies, Nike has a clear goal right from the start. ：We know consumers want more information about Nike products, how they work and where to get them. I like to think of today as the continuation of Nike's e-commerce experiment . . . a chance for consumers to contribute to our learning how to better serve their needs,； says Mary Kate Buckley, Director of New Business Ventures. ( Nike, 4) Nike officially stepped into e-commerce on February 11, 1999, when consumers can buy products on Nike.com. (Nike, 4) The purpose of the move is to correspond Nike with the original purpose of Internet, exchange information. Therefore, Nike.com is not only a product-selling site, but also a communication and marketing effort. This concept distin
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Some common words found in the essay are:
Merrill Lynch, Air Max, Eleven Cemex, , Summary Statement, Siemens Germany・s, Data Interchange, Ultimately Welch・s, Nikecom Nike, Seven Eleven, nike id, seven eleven, merrill lynch, nike e-commerce, reduce cost, nike 4, system allows, exchange information, satellite system,
Approximate Word count = 1180
Approximate Pages = 5 (250 words per page double spaced)
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