Silver and Melnyk reviewed three studies involving mass media anti-tobacco campaigns. They found the studies revealed mass media advertising campaigns, especially television targeted to younger children, are effect in preventing youth tobacco usage. They also found that advertisements that target school-age children and take into account the audiences' psychological maturity are effective. The studies also showed that anti-tobacco mass media advertising campaigns are most effective when used as part of a multifaceted approach, including an education program in schools (Silver, et al, 2001).

Similar to Florida's 1997 "truth" campaign, the American Legacy Foundation began a "truth" in February 2000. This campaign was a tobacco countermarketing campaign that was national in scope. The campaign was conducted by an alliance of advertising firms led by Arnold Comm

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Approximate Word count = 586
Approximate Pages = 2 (250 words per page double spaced)