Resulting from research into this issue it has been found that a very extensive array of information relating to this topic is available. However due to the time and length restraints this paper has concentrated on the elements which influence consumer satisfaction, incorporating findings from articles, texts and research on the topic.

The question posed by this paper for discussion, 'Customers cannot be satisfied until all causes for dissatisfaction are eliminated' is entirely false. Customer satisfaction levels are determined and influenced by many elements, not all relating directly to the service encounter, and customer satisfaction can be achieved despite an unsatisfactory service experience. And like wise an unsatisfactory evaluation of a service can be attained with out service failure, this and the factors by which it is caused will be illustrated through the duration of this paper.

Understanding consumer satisfaction and the elements that

In order to achieve this a company must not only understand what satisfaction is, but also how to achieve and measure it.

Some common words found in the essay are:
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Approximate Word count = 1349
Approximate Pages = 5 (250 words per page double spaced)