Today, news organizations are observing the critical role interactivity plays in on-line journalism. The objective is no longer text, but rather providing the reader with hypertext; a presentation of the news story with related links, multimedia links, images navigation menus, and source documents.

On-line journalism allows readers to obtain news from unique sources other than their local newspaper or the evening news. This gives the reader distinctive perspectives on current events.

Also, unlike the typical newspaper, the Web's newspaper are constantly being updated giving the reader's breaking news as it happens. Established mediums such as television or the daily newspaper lack these conventions that can be found in on-line news sources

Gasher's primary point of the "indexicality of the World Wide Web" (2002) applies to the main ingredient of a blog. With the vast amount of news sites, it is nearly impossible for a surfer to sort through all of them. Bloggers frequently visit numerous news pages and link alluring articles back to their website. This relationship demonstrates that bloggers rely on news media's content to generate their own content (Lasica, "When Bloggers Commit Journalism"). But while, a search engine only provides a link to a web page, bloggers supply a link, along with a mini-analysis. The analysis tends to be opinionated, passionate, and striking at the reader's emotional chords (Lasica, "A New Source of News"). This pattern of hyperlinks and commentary does, however, play an important role in managing the Internet's cosmic amount of information. Bloggers' websites and postings "actually help organize the Web in ways tailored to your minute-by minute needs" (Johnson, "Use The Blog").

ael Gasher's Interactivity piece is observing the print media shifting its way onto the Internet by producing news through an attractive presentation. He acknowledges that newspaper websites give readers more selection and alternative viewpoints to the information. As well, Gasher references the instant interaction readers can have with the creators behind the article. The intent of his essay is to explain how traditional media is developing a niche on the Internet. Undoubtedly, his essay fails to point out the value of the individual in dispersing information via the World Wide Web. With thousands of personal websites and web journals (web blogs or blogs), any person can publish news directly onto their website. Gasher's key points of news media's online interactivity illustrate similar themes amongst web blogs.

As news websites are organized to visually stimulate the surfer through links, sidebars, video and audio bytes; same principles are relevant to the structure of a web log. The entries-posts-are chronologically ordered with the most recent posts atop of the web page. A fresh posting usually indicates the author is actively contributing new material to the web log (Grohol, "Psychology of Weblogs"). Generally, a blog is accompanied by a visually appealing image or colour scheme to attract the surfer into the context of the blog. Bloggers with exceptional HTML skills, desig

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Approximate Word count = 1594
Approximate Pages = 6 (250 words per page double spaced)