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When comparing traditional news media to Internet news, interactivity is the key differential between these two forms. Interaction allows the reader to participate and contribute to the news text. This interactivity occurs every time a reader contributes to discussion boards, sends an email to the editor, or clicks their way through the vast number of news articles and news websites.
Today, news organizations are observing the critical role interactivity plays in on-line journalism. The objective is no longer text, but rather providing the reader with hypertext; a presentation of the news story with related links, multimedia links, images navigation menus, and source documents.
On-line journalism allows readers to obtain news from unique sources other than their local newspaper or the evening news. This gives the reader distinctive perspectives on current events.
Also, unlike the typical newspaper, the Web's newspaper are constantly being updated giving the reader's breaking news as it happens. Established mediums such as television or the daily newspaper lack these conventions that can be found in on-line news sources
The focal point of Michael Gasher's Interactivity piece is observing the print media shifting its way onto the Internet by producing news through an attractive presentation. He acknowledges that newspaper websites give readers more selection and alternative viewpoints to the information. As well, Gasher references the instant interaction readers can have with the creators behind the article. The intent of his essay is to explain how traditional media is developing a niche on the Internet. Undoubtedly, his essay fails to point out the value of the individual in dispersing information via the World Wide Web. With thousands of personal websites and web journals (web blogs or blogs), any person can publish news directly onto their website. Gasher's key points of news media's online interactivity illustrate similar themes amongst web blogs.
Gasher's primary point of the "indexicality of the World Wide Web" (2002) applies to the main ingredient of a blog. With the vast amount of news sites, it is nearly impossible for a surfer to sort through all of them. Bloggers frequently visit numerous news pages and link alluring articles back to their website. This relationship demonstrates that bloggers rely on news media's content to generate their own content (Lasica, "When Bloggers Commit Journalism"). But while, a search engine only provides a link to a web page, bloggers supply a link, along with a mini-analysis. The analysis tends to be opinionated, passionate, and striking at the reader's
Quotes talked about in this paper
Terminology referenced in this essay
news media, print media, search engine, online journalism, social networks,
Technology mentioned in this report
Names talked about in this research paper
Michael Gasher, Hourihan, Grohol, Matt Drudge, Johnson, Andrew Sullivan, Jason Kottke, Monica Lewinsky, Barrett, Dan Gilmour, Rosenberg, Bazdarich,
Companies referenced in this term paper
Keywords included in this term paper
bloggers, news, blogs, websites, news media, web logs, journalism, news sites, web page, Internet, World Wide Web, blogging, interactivity, surfer, print media, Internet news, Matt Drudge, news organizations, search engine, evening news, September 11th terrorist attacks, page, personal blog, online journalism, local newspaper, daily newspaper, on line, traditional media, media outlets, emails, Much Ado, Monica Lewinsky, colour scheme, information, email address, Jason Kottke, Hourihan, public debate, record companies, sidebar, individual, link, images, viewpoints, hyperlinks, communication, menu, journalists, Manifesto, Napster,