Henry Ford started his working life as an engineer for the Edison Lighting Company Detroit, in 1884. Ford by chance, came across a science journal written by Nicholas Otto, a German engineer who was developing the internal combustion engine. Ford became very interested, some say infatuated, and he decided to build his own. In the Following years Ford have become the worlds second largest car manufacturer in the world.

Until recent years the Ford Motor Co have famously used the production concept. An example of this is when "Henry Fords whole business philosophy was to protect the production of the Model T so that its costs could be reduced and in turn more people could afford it. He once joked you can have it in any colour as long as it was black."(Kotler, 1996)

"Much of the confusion over the years in defining marketing and understanding the marketing concept results from a failure to make these three distinctions between marketing as a culture, as a strategy and as a tactic" (Webster, 1992)

"We have had some very innovative ideas and campaigns as a result of having people focus on a particular market". (Hazel, Marketing manager Ford).

· Attempted to measure customer satisfaction

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Approximate Word count = 2431
Approximate Pages = 10 (250 words per page double spaced)