Record labels come in all sizes and shapes. There are large, well-funded labels, organized and run by major corporations such as Sony Music and Capital Records. The more money a label has the more people they can hire to handle the various responsibilities in running a label. Smaller, grass roots agencies organize the work of promoting, selling and publicizing their releases by individually taking on multiple tasks. These smaller labels have a challenging job of marketing their records because the organization itself may only consist of two or three employees, including the label owner. A group that small has the duty of talent scouting, calling radio stations for airplay, working with distributors, following up with music retailers, as well as coordinating publicity efforts. Finally, it is the responsibility of a record label to deal directly with its artists and bands, helping them find performances and create tours.

The best way to describe a record label is to compare it to an extremely well organized assembly line. Every department at a record label plays an essential role in the success or failure of the company. They are team mem

When dealing with venues, it is important to keep in mind that many have a business agenda that may determine whether a person is or is not qualified to perform at their venue. "Each venue is out to achieve its mission or goal...to get people to have a good time and drink a lot of refreshments. The label's job is to convince them that its music will help them achieve their goal" (Paeolella, Production Manager, UPC).

- If the label has had trouble getting a response from a publication, it's essential to maintain a positive disposition. I have experienced many a person who choose to argue with a reluctant reviewer. That is a sure way to not make a new contact, or lose an established one.

- Name of Purchaser or Buyer (Name of the Club Promoter)

As an artist's career develops, and the reviews of records and concerts increase, it is important to save as many of them as one can. When a dozen or so have been collected, a small collection of these 'clippings' or 'press clips" can be put together (Lathrop; Pettigrew, p98).

Some common words found in the essay are:
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Approximate Pages = 27 (250 words per page double spaced)