In advertising they are constantly communicating through gender messages to sell their product. The product can be as feminine as a woman's bra or as masculine as mans underwear or something so neutral (meaning either gender can benefit from the product) like cigarettes or alcohol but the advertisers always use gender messages to identify with their target audience. It is easy to use gender to sell products because for some

The entire message of this ad is based on gender stereotype and exaggeration. It's saying that a good wife will have everything perfect and clean including all those dishes. It takes the idea that we learned from the video "Killing Me Softly" that all elder woman featured in ads are psychotic, neat freak housewives and that if they can't do something right or perfect (like cleaning dishes) they will feel guilty and inadequate. The advertisers are using the detergent to say no female will ever have to feel guilt because your dishes will be spotless and all you have to do is stick them in the dishwasher. The detergent will make woman's hardest task that much easier.

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Approximate Word count = 1007
Approximate Pages = 4 (250 words per page double spaced)