Home Banking: Competing For The Future

A detailed Summary of Home Banking: Competing For The Future


1. What primary-demand strategies could be used to build demand for "home banking?"

In the first place primary demand strategy is the strategy where a level of total demand for all brands of a given product or service. When talking about "home banking" the first thing you have to assure for the product to sell is the security of the product. Banking, is money, an nobody is ready to be insecure about money. The best demand strategy is, first of all, to supply a secure product. A product which will assure the banking at home, as it would be in the bank itself.

2. What selective-demand strategies were being used by Intuit and Microsoft in 1995?

The selective-demand strategy is a strategy that focuses on the emand for a given brand of a product or service. Both com


3. Are banker's concerns about possible customer retention problems arising from home banking valid? How would you deal with this threat?

4. How will competition for the home banking customer change over time?

We must agree that bankers and basically bank managers are facing a serious threat due to home banking. The products they are selling is the access a person can have throughout the world to access their account and find out information, which before was only possible to do during a conversation. The main threats they are facing are the fact that the customers may just move to the companies for help over such products, and not to the banks. For example, if the customer wants to purchase a credit card at the best interest for him, he will search the program for

Some common words found in the essay are:
Microsoft Money, , Stock Whistler, Intuit Microsoft, home banking, demand strategy, microsoft money, product service, strategy strategy, competition changed,

Approximate Word count = 520
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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