The Orange Cup will provide for the Doane College Community a comfortable atmosphere while serving quality coffee at an affordable price with exceptional service. A wide variety of coffee products including, gourmet coffees, latte, cappuccino, espresso, and iced coffee, will be available at The Orange Cup. In addition, The Orange Cup will offer juice, pop, and bottled water, hot cocoa, hot cider, and tea.

The marking strategy for The Orange Cup is to attract students and faculty to the coffeehouse to endure in a relaxed atmosphere, or for those customers with hectic schedules, the convenience of our products.

The following tables represent sales forecasts and projected profit (loss) figures. For the first year of operation, The Orange Cup

cider; but our hope is that through the image of The Orange Cup,

14. Dep. Depreciation was calculated using the straight-line depreciation method. Outlined information on construction, equipment, furnishings, advertising, and supplies is provided in Appendix H.

Sales promotion is an act that provides the consumer with a greater propensity to buy a certain product. In our project, the consumer-oriented sales promotion will focus on samples, point of purchase displays, and punch cards that provide premiums to the consumer.

The Orange Cup is open Monday thru Thursday, 7:00 a.m. to 11:00 a.m. and 8:00 p.m. to 12:00 a.m.; Friday 7:00 a.m. to 11:00 a.m.; Sunday 2:00 p.m. to 10:00 p.m., and on Saturdays for special occasions. Special occasions could include, but are not limited to, Parents Day, Fall and Spring Visit Days, Homecoming, and Graduation. Based on marketing research and personal experience, these hours will accommodate the students satisfactorily.

Doane College has both a World Wide Web site and an Intranet site. Advertising the coffee shop will be used on the www site. Here, alumni, prospective students', and the current community can learn more about The Orange Cup. They can view the layout, special promotions, and the menu. When students and faculty logon to Doane's Intranet site, specifically CourseInfo, specials for drinks will be posted under announcements, which will encourage a work/study break. We feel this is a necessary advertising tool because technology is rapidly growing.

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