A Wallpapering Manufactor

A detailed Summary of A Wallpapering Manufactor

The case study that I read about was dealing with a wallpaper printing equipment manufacturer. The name of this company was called Canwall and its located in Canada. Two guys from this company were sent over to a town north of Shanghai in the province of Jiangsu, China. The two guys that went over there were, Charlie Burton, who was the president of Canwall and Phil Raines, who was the marketing director. They were going to China to negotiate a sale to a new wallpaper production company. The Canadian company has never sold its equipment outside of its country and this was going to be it's first time. The two companies have been talking before they met for the first time. The manager of the Chinese company, Mr. Li, has been to the company in Canada and also one of Canwall's trade representatives has been over to China. When Burton and Raines got to China they had a warm welcome and were met by MR. Li and a chauffer. They were taken to their hotel and had a banquet later on that night. After getting the red-carpet treatment they had a good feeling ab

I think the reason why they lost this sale was because there was a communication problem. Communication is the most important thing when you're dealing with sales. The person buying the product needs to know everything about their product they're buying. In this case study, the person who was being an interpreter for the Canadian's was from China but the Chinese felt comfortable with her. The translation slowed down the whole communication process though. Then the Chinese asked the two men to explain the technology part of the equipment. The two of them weren't involved in this high-tech equipment so they just did they best they did. Another big problem of that was that the interpreter was also unfamiliar with the technological terms. Also, they were concerned if the equipment broke down how would they get it fixed. . China wanted the Canadian's to send someone over there to show them how to work the equipment but the Canadian's said it would cost to much money for that. The Canadian's told them it was easy to fix and they could just read the manual

Some common words found in the essay are:
Raines China, China Canadian's, Phil Raines, China Chinese, , Canada Canwall's, Charlie Burton, Jiangsu China, sale day, lost sale, communication process,

Approximate Word count = 716
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

join now Save Paper

Saved Paper

Save your papers so you can locate them quickly!

Newest Essays

Testimonials

"Thank You So Much!!! You have saved me once again!!!"
Jack M.
"With so many papers to chose from, I was able to get ideas to help me with all of my classes. Thank You!"
Brian P.
"I've used this site for the last 3 years to help me come up with ideas for my papers."
Sara J.
"I use this site every week to help me write my own papers!"
Rachel W.
"I love this site!!!"
Marie N.