I think the reason why they lost this sale was because there was a communication problem. Communication is the most important thing when you're dealing with sales. The person buying the product needs to know everything about their product they're buying. In this case study, the person who was being an interpreter for the Canadian's was from China but the Chinese felt comfortable with her. The translation slowed down the whole communication process though. Then the Chinese asked the two men to explain the technology part of the equipment. The two of them weren't involved in this high-tech equipment so they just did they best they did. Another big problem of that was that the interpreter was also unfamiliar with the technological terms. Also, they were concerned if the equipment broke down how would they get it fixed. . China wanted the Canadian's to send someone over there to show them how to work the equipment but the Canadian's said it would cost to much money for that. The Canadian's told them it was easy to fix and they could just read the manual

Some common words found in the essay are:
Raines China, China Canadian's, Phil Raines, China Chinese, , Canada Canwall's, Charlie Burton, Jiangsu China, sale day, lost sale, communication process,
Approximate Word count = 716
Approximate Pages = 3 (250 words per page double spaced)