Relation to children's television.

In order to answer the question I will first address:

How effective is persuasive advertising?

I will then address the question of children and advertising under these headings.

Does advertising have an effect on children?

Can the effect of advertising make children buy specific products?

We read advertisements . . . to discover and enlarge our desires. We are always ready-even eager-to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Daniel J. Boorstin (b. 1914), U.S. historian. The Image, ch. 5 (1961).

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. 'It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertisin

make their product the object of desire thus making it an apparent good to the consumer

g techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign.'

Advertising can effectively steer children into buying particular products and two areas are high on their agendas. Clothing and games are high priority areas that children desire; advertisements in this area are big business. The pressure on children from their peers to obtain these ideals is unacceptable, if the child wants to be accepted into a group they must conform to their standards, conformity in this way is dangerous. Children will go to many lengths in which to obtain the new Trainers or the newest sweatshirt in order to be one of them. The recent explosion of Pokemonc trading cards and most recently DragonbalZtm demonstrate the intensity of peer pressure. There are also positive effects to collecting these cards; it can help in building children's proficiency in math. It can also help in social skills enabling children to have friends within a specific peer group.

"Our customers are crying out for action to be taken against the mass advertising of these

Can the effect of advertising make children buy specific products?

Co-op was prompted to take this course of action after successive government health warnings about poor nutrition in our children's diets. We can only hope that other large supermarkets do the same.

Some common words found in the essay are:
TV BBC, Daniel Boorstin, Consumers International, Co-op Co-op, Nag Factor, Cross Code', Ronald McDonald, Children Food, Sweden Norway, Codes Practices, ron ron, advertising children, advertising effect, children's programmes, children food, effect children, children advertising, children's television, effect advertising children, advertising children buy, specific products, diet survey found, aimed children, effective persuasive advertising, advertising codes standards,
Approximate Word count = 2928
Approximate Pages = 12 (250 words per page double spaced)