Sun Micro Systems, a Tech Giant, always seems to persuade its audience through
powerful logical persuasion. In this T.V Commercial they have used Informal Logic and Common Sense almost flawlessly. It's the commercial's simplicity that appeals to the audience.
The Commercial starts with a soft music. This music tends to grab audience's attention immediately through its soothing and magnificent sound. The commercial tries to convey a simple but powerful message. It states a proposition that makes the audience to think carefully about the ideas presented. It states that borders are of no meaning, we need to resolve our differences and concerns with other cultures. We need to move forward and make profit from the connections. By connections, it means the Tech companies all around the world. Usi
The T.V commercial actually uses a compressed argument, 'cause the company knows that their audience will accept their ideas. This is the very reason they tend to very simple and try to keep to the point.
At this point the commercial presents us with perfect common sense idea related to economics. It says that road to success in modern day economy is to compete and destroy competition. This seems to be an ideology that is followed by almost all-giant corporations. Take an example of Microsoft or even Sun Micro Systems have used this ideology to dominate the Tech world almost single handedly.
ng cultural assumption, the commercial tends to convey that traditions should not stop us from opening doors to new cultures. This holds principles of fairness and equity as an important premise. We need to go global in order
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