American Airlines is the biggest airline in the United States since 1991. American Airlines was pioneer in many fields gaining competitive and advantage over the other airlines. American has also pioneered several policies including that affected the industry's structure and standard practices. In the 1960's, American introduced the first computerized reservation system, revolutionizing the marketing and distribution of the travel industry. In 1977, they introduced "the super saver" fares, which was the first program of discounts for leisure travelers and in 1981, they launched the first frequent-flier program.

AMR, the parent company for American Airlines, has a number of businesses within its corporate structure including: American Airlines whose success is rooted in the airline's greatest asset - its people, all 101,706 of them. In the rapidly changing markets where American competes in the United States and abroad, American Eagle which was established in 1984 as American Airlines' regional airline affiliate. The American Eagle network is the largest regional airline system in the world, with over 1,400 flights a day to more than 101 cities throughout the

After having at least three specific instances wit the A300 airbus, American Airlines obviously still ignored the persisting problem. American Airlines clearly states that safety is always a concern for their customers. When there are enough incidents and safety is very important, AMR should have taken precautions before an accident like flight 587 happened. The planes should have been grounded and carefully inspected to ensure the security of the passengers. Only after 260 people are killed is this problem significant enough to be handed over for investigation to the Federal Aviation Administration. The F.A.A. will soon order that certain Airbus models must be inspected before they fly again if they are subjected to strong sideways forces in flight. It is ridiculous that the F.A.A. needs to tell a large company like AMR that they must make sure their planes are safe enough to fly. The company within themselves must have a policy like that. The F.A.A. is also trying t!

It's time for American Airlines to take the unprecedented step of running marketing campaigns that openly focus in safety. Safety is the biggest issue right now, especially for American Airlines. Airlines shouldn't be focusing on low fares, more leg room and convenient scheduling. Marketing campaigns should revolve around safety and directed at everyone. Consumers want to know what airlines are doing to keep them safe. They like to see companies take responsibility, not point at third parties, after an incident. Airlines should name their five biggest changes they are making to improve safety, such as reinforced cockpit doors and stringent equipment checks. "There's a reason why we're not flying - the airlines are not doing anything to make us feel secure, " says Bob Gold, president of PR firm Bob Gold & Associates in Los Angeles. "Not one airline has spoken honestly about the safety issue. And I'm very curious why." (McCarthy, Michael, pg. 3B) There's a huge opportun!

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Approximate Word count = 3689
Approximate Pages = 15 (250 words per page double spaced)