Fr. Kavanaugh was on the mark when describing the effects of advertising

on society. Our moral values are being degraded by the bombardment of

impropriety by the media. Adler would be quick in pointing out the reason why

these messages have such a negative effect on people. There are two main

tactics advertisers use to sell their product: either imply that their product

will bring about the achievement of a particular (usually real) good, or make

their product the object of desire, therefore making it an apparent good to

people. The problem with associating products with the achievement of a good

lies more in the realm of truth than in good, because it lies in whether or not

the product can truly live up to its claims. The relation between a product and

products are by no means needs, the associations make people believe that the

situations or actions (like the infamous child pornography ads that spurred many

ievement of a good is an objective truth, though the goodness of said

society's moral values. Calvin Klein, for example, has already become one of

their products as being good. However, Adler shows that some goods (namely

sort of idol-worship -- and here is where the real problems set in. Now that

ads advocate as good as well. Advertisers therefore have a responsibility to

must buy the product. Companies don't advertise perfumes, for example; they

needs dictated by human nature) are universal to all people. Advertisers

envision their product as good, they often make people envision the values their

Some common words found in the essay are:
Fr Kavanaugh, Calvin Klein, moral values, calvin klein, fr kavanaugh, people envision, effects advertising society, calvin klein products, effects advertising, klein products, associating products, don't advertise, advertising society,
Approximate Word count = 551
Approximate Pages = 2 (250 words per page double spaced)