Ben and Jerry's Swat Analysis
Ben & Jerry’s was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, with a $12,000.00 investment with only $4,000.00 of which was borrowed. They became popular for their innovative flavors, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yogurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry’s scoop shops, restaurants and other venues. Ben & Jerry’s Homemade, Inc. are dedicated to the creation and demonstration of new corporate concept of liked prosperity. Their mission statement consists of three interrelated parts: product, economic and social. Underlying the mission is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individual inside and outside the company, and for the communities of which they are a part. Product: To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products.
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Approximate Word count = 2118
Approximate Pages = 8 (250 words per page double spaced)
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