Border Crossing

A detailed Summary of Border Crossing


In this article, the author, Monique Cuvelier focuses on International business from an internet stand point. The article gives specific mentions of companies that expanded their profits and businesses through the use of the internet in other target markets outside the United States. Cuvelier gives the point of view of the people who actually witnessed how selling their products in other countries helped their businesses. What's more is that Cuvelier proceeds to divide the article into two subsections that help the reader to understand how this works. The two subsections are: Exchange Issues Key to Success and Dealing with Difficulties.

The first thing that stood out about this particular article to me was the title. I figured that with a title such as Border Crossing that international marketin


In dealing with international marketing it is important to remember that the laws that govern one country most likely do not govern the next. In order to truly flourish in international sales, a company has to be devoted to staying up on the current affairs and policies of the countries that they choose to do business with, as well as, the countries that they are seeking to do business with. Selling products internationally, then within itself becomes a whole different job of its own. However, from an objective standpoint it is still hard to see how one would not prosper through the use of intelligent international expanding. The old saying goes, "any business that is not growing, is dying." Well if this is true, then I can not see how growing on an international basis could kill a business with competent management.

The companies that c

Some common words found in the essay are:
Intelligence GRASP, Border Crossing, Monique Cuvelier, United Cuvelier, What's Cuvelier, Dealing Difficulties, international marketing, border crossing, dealing difficulties, international business, selling products, monique cuvelier,

Approximate Word count = 571
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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