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Business Learning Outcome - Hemp

Business Management Project Learning Outcome One

Hemp Foods Australia is a company that makes many products out of hemp. They grow hemp legally in Tasmania and make Cooking Oils, Plastic, Clothes and Confectionaries (e.g. Hemp Muffins, Hemp Chocolate Bars, etc.). I would like to add that the hemp they grow contains no THC (tetrahydrocannabinol). THC is the chemical inside hemp that makes it a drug, without THC it is not a drug and can't be smoked therefore it's 100% legal, although they must follow many strict government relations (Mainly set by the AustralianNew Zealand Food Authority). This company also makes products out of the hemp seeds these also don't contain THC. When I spoke to Mr. Benhaim he told me, "My hemp seed products in no way contain any 'euphoric ingredients. 'You could eat a tone of hemp seeds and you would not get high, but you might get healthy".

To me this looked like a really successful small business. Mr. Benhaim has many plans for expansion and many new products. The hemp foods his company makes are healthy and are eaten by many athletes. Soon his products will be released legally here in Victoria until now he has only been allowed to bring his p


Q7. How would you advertise a new product?

A14. Yes, its just mostly around England, Tasmania and Australia.

Q6. What major marketing strategies do you have?

A4. I take my work home with me and finish it there.

A17. Yes, especially in the first couple of months. I say especially in the first couple of months because I expect ignorant teenagers to see that its made out of hemp and buy it just because they think it will get them high (but it obviously wont have any effect on them).



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Approximate Word count = 838
Approximate Pages = 3 (250 words per page double spaced)


  

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