become part of this elite group of athletes that you the consumer can have a part of athletic history.

The message starts with the introduction of Greene and the 2-1 jacket. It is almost like the start of a trailer

I think Audi are trying to appeal to brand loyal consumers, as does Mojo. This is evident from the fact that studies, have shown that brand loyal consumers are more likely to be influenced by reference groups. By reference groups we mean their peers. In the Audi ad the consumers' peers are people who are out-going, people who are a motocross rider or a glider pilot. In the case of the Mojo ad the reader's peer or the person who wishes he/she to be is John Lennon. If this all goes according to plan sales will remain at the same level or might increase sales.

Some common words found in the essay are:
Michael Owen, Jose Carreras, John Lennon, Jacob's Creek, Maurice Greene, BF Skinners, James Bond, Audi's Audi, Instrumental Conditioning, Sherlock Holmes, michael owen, john lennon, classical conditioning, audi ad, mojo ad, involved consumer, chance perception, jacob's creek, instrumental conditioning, chance perception source, ad situated, cognitive learning theory, perception source ad, conscious control individual, response conscious control,
Approximate Word count = 3369
Approximate Pages = 13 (250 words per page double spaced)