case simulation

A detailed Summary of case simulation

I visited a nearby supermarket and chose 4 products with four different life cycles.

Product #1: Pomme Frits Spicy Frozen Fries

Life Cycle: It is the Introduction phase. Pomme Frits is investing enormously in introducing the product to the Egyptian market although they are not achieving any profit because it is still unknown to most people. This is the first product this company makes and it did not accompany it with other product in their introduction. There is no competition because nobody else is offering the spiced frozen fries yet in the market. The only similar thing offered in the market is the normal frozen fries. The expectations are very high for this new product because the fact that it is spicy makes it appealing to the Egyptian taste. The price is reasonable, they have priced it in a way in which they don't create competitors but at the same time recover the loss of the introduction marketing campaign budget a little faster.

Marketing Strategies: Pomme Frits had a counter in the supermarket in which they were distributing sample packages for free and offering fried samples to everyone at the supermarket. They have the same counter in all the biggest supermarkets 2 of the biggest cl

Targeted Market: Women on diet and adults who like the taste of the real gum with no flavors.

Life Cycle: Pepsi have existed in the market for a long time. It has reached its maturity life cycle. There is fierce completion in all refreshing drinks which reduces the profit to some extend. Coca Cola for example is giving Pepsi a hard time in terms of pricing here in Egypt. They on the other hand are offering a new lemon flavored Pepsi. They also have invested millions and millions of dollars in offering different packaging system in the market. Both competitors are exhausting each other and they both can't afford changing the prices because they will lose customers. Pepsi's sales are slowly decreasing while other competitors (some are local companies) are offering very tasty refreshing drinks and those competitors are regularly increasing.

Promotional Devises: they are offering a package of 2 big plastic bottles and you get a Pepsi glass with a famous pop star on it for free in the supermarket. They advertise on TV on regular basis and sponsor as many parties as possible.

Marketing Strategy: harvesting. They are keeping the product in the market but reduced the marketing cost. They are depending on word of mouth marketing because the product has been in the market for more than 20 years.

Targeted Market: Pomme Frits is targeting housewives wherever they can find them. They know very well that housewives are the decision makers when it comes to food matters. It is a product to be prepared at home and housewives

Some common words found in the essay are:
Pomme Frits, Marketing Strategy, Coca Cola, Life Cycle, Promotional Devises, Devices Zabadoo, Cycle Samara, Targeted Market, Cycle Pepsi, School Campuses, life cycle, targeted market, pomme frits, marketing strategy, frozen fries, promotional devices, product targeted market, egyptian market, introduction phase, product market, sugar free,

Approximate Word count = 1028
Approximate Pages = 4 (250 words per page double spaced)

Category: Miscellaneous