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Banco do Brasil needs to stay competitive since the banking industry is very fierce. "To remain competitive, Banco do Brasil started looking for ways to deliver innovative banking services and increase customer satisfaction while reducing costs." (Laudon, 274). To do this, Banco do Brasil has introduced a multiservice network called WAN.

" The bank selected Cisci System's IGX 8400 services wide-area switch with Voice Network Switching (VNS) to provide speed and intelligence to integrate voice, data and video." (274). The system uses switches connected using E3 ATM trunks to link the three data centers. Banco do Brasil can leverage its data network to provide voice services to every location saving money on telephone calls and expenditures for additional voice channels between cities. The bank is using a new Internet home banking and call-center and now 60% of the branches mana


Another issue that needs to be looked at when deciding to use a multiservice network is organization. Telecommunication is very important in reducing transaction costs and coordination costs promoting electronic commerce and electronic business. The organization needs to make sure that the telecommunications infrastructure supports the business processed and strategy. They need to consider important factors in the right telecommunication systems such as distance and range of services.

When deciding whether to use a multiservice network, there are some issues in management that nee to be looked at. Managers need to look at carefully at planning to see if a multiservice network is needed they should look carefully at network costs. Managers need to be aware of any hidden costs that may result extra labour and time required for annual operating costs from hardware- acquisition sa

Some common words found in the essay are:
Banco Brasil, Switching VNS, banco brasil, E3 ATM, System's IGX, multiservice network, hidden costs, voice data video, customer service costs, deciding multiservice network, customer service, network system, voice data, deciding multiservice, looked managers, data video, home banking,
Approximate Word count = 596
Approximate Pages = 2 (250 words per page double spaced)


  

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