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The advertisement that I chose to analyze in this paper was found in the October 29th issue of Sports Illustrated. The advertisement is for the new Pioneer Plasma Television. It shows a couple sitting together on the floor watching a movie on the Pioneer television that is hanging on the wall like picture. On the opposite page there is a quote that says, "No waiting in line. No soggy popcorn. No sitting behind some guy who's six foot six. Other than that, it's just like going to the theater." The advertisement also has a paragraph on the bottom of the page explaining more about the television and why the audience should go out and purchase Pioneer products. This advertisement includes very strong verbal aspects but the nonverbal presentation mentioned above also provides nonverbal backing. This advertisement is aimed at a couple different types of audiences. The first intended audience of this message is middle-aged people with money who can afford the convenience of the finer things that are available in our world today. The reason I believe this is one of the major intended audiences is primarily because of the nonverbal aspect of the advertisement. In the photograph the couple that i
The Elaboration Likelihood Model helps to explain this influential attempt because the advertisement can be processed by different people using either of the two processing routes. A person that is interested in electronics and has the ability to understand their workings will look at this ad and process it through the central route. These people have high motivation because they have a personal involvement in the influential attempt. This segment of the audience will not only look at the picture and nonverbal aspects but will also analyze the quote and paragraph of specifics. A different segment of the audience might process this advertisement using the peripheral route. This would include people who are not highly motivated or do not have a personal interest in the product being advertised. This audience might only pay brief attention to the photograph and do not analyze any further. This would probably trigger their heuristics and they would process the persuasive attempt as just another television advertisement. Given what I know about the audience, the theory, and the message, I believe that this influential attempt can be very successful. Different members of the targeted audience will process this message using different routes. Like mentioned before the people with high motivation will process the message using the central route and take their time dissecting the topic. If this route is the one used, and an attitude change occurs, it will be stable and long-lived which will make this persuasive message successful. It will be successful because Pioneer will have reached it's goal of making it know that they are a leader in electronics and many purchases will result because of it. This message could also be successful in persuading the people who used the peripheral route. This is because if this advertisement causes an attitude change using the peripheral route then the attitu
Some common words found in the essay are:
Likelihood Model, Pragmatic Analysis, Goal Analysis, Audience Analysis, Plasma Television, Sports Illustrated, , Theoretical Analysis, influential attempt, central route, attitude change, peripheral route, likelihood model, route attitude, elaboration likelihood, route persuasion, elaboration likelihood model, route attitude change, Elaboration Likelihood, using peripheral route, ability process, using peripheral, peripheral route attitude, process message using,
Approximate Word count = 1289
Approximate Pages = 5 (250 words per page double spaced)
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