The team at Mt Volcano understand the importance of developing strategic plans to guide longer-term decision-making. We need to know where we want to go and how to get there. Without goals, and a course of action to obtain these goals, it is difficult to coordinate company resources so that the desired outcome is achieved. Communication methodologies for communicating with customers and the public have been included in Mt Volcano's strategic planning.

Mt Volcano, however, has not addressed internal communication in the same way. Determining what should be communicated to staff, when it should be communicated, and how it should be communicated is often left up to the decisions of individuals, when there seems to be a need. Internal communication strategies are developed, reactively, when there is a crisis or major event that clearly requires addressing communication issues.

Communication from top management to middle management is minimal.

Information is the currency of communication. The rapid and steady flow of information enriches and empowers this organization. Mt Volcano must nurture and sustain the systematic flow of credible, sensible, timely, and relevant information - up, down, and across our structure. This will require the full commitment of management and leaders, the application of appropriate technology, and the broad participation and support of employees.

q Staff members feel like a valued part of the organization.

The lack of feedback between management and staff members means that many messages are not received as they were intended to be. Misinterpretations or misunderstandings result, but the sender of the message is unaware that the receiver does not comprehend the desired meaning. Management assume that because the information was sent, it was understood by the relevant staff, however, often this is not the case.

The structure and process of internal communication should reflect that communication is a means, not an end, to success. The fundamental purpose of workplace communication is to enhance the business performance of this organization. Communication succeeds only to the extent that it enables and energizes employees to align their work with this organizations objectives and goals.

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Approximate Word count = 3090
Approximate Pages = 12 (250 words per page double spaced)