how to go about selling them and who to sell them to, (2) How to strategize their entry into the LAN server market. More importantly how to market the servers. How to devise a strategy concerning how they would advertise to consumers, sell to corporate America and service LAN customers (3) How to further capitalize on their current position in the international marketplace and how to increase their presence in the countries they weren't in yet.

Dell also needs to consider that they are currently weaker than before and are in a threat position where they could be taken over. Or they could exercise an opportunity to enter a Joint Venture with another company or two like themselves.

I recommend that they spend money to make money, which means they should fully enter the laptop market on an international scale. They should definitely manufacture the LAN servers and market them to their current desktop customers as well as other new customers. And they should launch an international campaign and continue to expand their name till the flat ends of the Earth.

In 1993 major issues for Dell were how to deciph

· Direct customer relationships: a sales rep and a field rep.

LAN is a dominant movement toward improvement in the computer industry. Dell needs to realize that LAN will become a rule rather that an exception in most corporate offices. The number of PC's connected by LAN will continue to grow. Dell has to get into this market if they want to survive. The group who said whoever supplied the LAN servers would also obtain the desktop market was correct in their assumption.

Losing the server market would lock Dell out of the Desktop market indefinitely. Dell has to pursue the server market at every angle using every little trick it has up its' sleeve. Michael Dell should fire the other group that thought that large corporate customers wouldn't take Dell seriously as a server provider. He should hire a team to focus on the marketing, sales and services strategies to support server sales that the late employees didn't believe they had.

Some common words found in the essay are:
II Situations, Compaq HP, Laptop Market, Direct Model, Summary Dell, Joint Venture, Michael Dell, Dell Desktop, Worldwide Dell, External Environment, laptop market, desktop market, server market, international markets, direct model, international market, corporate customers, lan servers, corporate customers wouldn't, wouldn't dell, dell seriously, customers wouldn't dell, wouldn't dell seriously, server market angle, pursue server market,
Approximate Word count = 1638
Approximate Pages = 7 (250 words per page double spaced)