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Chomsky's Propoganda Model in Practice

"Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign" by Hager and Burton outlines how during the late 1990's Timberlands West Coast Ltd. (a NZ government subsidiary logging company) employed Shandwick New Zealand Ltd., a Public Relations firm, as corporate activists. They embarked on an aggressive counter-campaign to undermine environmental campaigners opposed to the proposals for the dramatic expansion of West Coast logging. This is a prime example of how 'money and power are able to filter out the news fit to print, marginalise dissent, and allow the government and dominant private interests to get their messages across to the public' (Chomsky, 1988:1-2). This logboo



Some common words found in the essay are:
Association NZ, Secrets Lies, Model Listed, West Coast, Public Relations, Hager Burton, Ltd NZ, hager burton, nz government, secrets lies, west coast, profit orientation, press releases,
Approximate Word count = 462
Approximate Pages = 2 (250 words per page double spaced)


  

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