Ad Ananlysis
Is there anything more appealing to a man's senses than beautiful women in tight, revealing dresses? Ok, maybe if the women were naked. Ad designers know their target consumers, and how to get their attention. A good ad can put ideas into the reader's head, and influence them to try out the product being advertised. Every aspect of an ad, from the wording through what magazine it appears in, has relevance to selling its product. As I was flipping through the pages of my Sports Illustrated, I came upon an ad that caught my attention. There is no magazine better than Sports Illustrated for advertisements that are targeted at men, since the readers of this magazine consist almost entirely of men. One is not going to see advertisements for tampons in this magazine. That is why the FX network chose to place their ad for "The X Show" in Sports Illustrated. The show itself was created for a male audience, so what better place to advertise than a man's magazine. In this ad, the advertiser uses the power that beautiful women have over men. Scanning over the magazine, the reader's attention is quickly caught by this ad. Five women with great figures, wearing tight dresses that show off their sexy legs and bare shoulders are
What a surprise! Right below it gives you the time and days the show is on. The advertiser knows exactly at what point the reader is pondering about checking out the show, and then gives him the information to do so. leaning against each other. After seeing only a glimpse of this picture, the reader quickly turns back the page to look at the women more carefully. The women do the job of capturing the reader's attention. This plays a key role in how effective this ad is. What purpose does an ad serve if it does not capture the reader's attention? The women in this advertisement catch a man's eye, and their curiosity leads them to look at the actual message of the ad. Finally, the ad tells you to "please watch responsibly". This statement can make one think that the show can get carried away, unpredictable, crazy, wild, and sexy. It gives a sense that the show would be exciting to watch. The statement, along with the beautiful women pictured above, puts thoughts into the reader's head of women doing crazy things. The ad next tells the reader you can "watch this and more tight-fitting fun on The X Show". This is where the ad for the first time makes the association between the women and what the ad is actually advertising. It first gets the reader interested, and then tells him how to see beauti
Some common words found in the essay are:
Hustler Penthouse, Sports Illustrated, , beautiful women, reader's head, sports illustrated, reader's attention, match ladies magazine, tight-fitting fun, web site, fx network, match ladies, ladies magazine, magazine ad,
Approximate Word count = 893
Approximate Pages = 4 (250 words per page double spaced)
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