Advertising 2

A detailed Summary of Advertising 2

In business success derives itself from the presentation of your business(es), or products, to the eyes of the consumer. Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively, at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services or brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques.

Glancing through a magazine, one is overwhelmed with the amount of product advertisements or services they are encountered with. If you're like me, you don't pay attention to the majority of the ads, but to the few that presents a special feature that catches your eyes and indulges you into them. These ads are the ones that touch you in a special way. Possibly seeing your dream car, or that fantasy vacation that you always wanted to take, or the blood analyzer

Going back to the colors of the ads. The blue and white colors in the Kalisto ad are mellow, but they are too mellow. These colors are the types of colors you would find in magazine ads in the early 1980's. The colors the Abaxis company uses seem to be more modern and technically oriented. The three primary colors clashed seem to be soothing, yet the darker tones show strength and give it durability. With all this, the colors still show the machine being state of the art 4 to 5 years from now. That way, people won't put off buying a blood analyzer 5 years from now for a better bargain.

Although both advertisements share the central theme of selling blood analyzers in a friendly environment, the Abaxis ad is presented to be more appealing than the Kalisto ad. The Abaxis ad contains something the Kalisto ad lacks, which is it's more provocative. The dogs in the picture will clearly attract more interested buyers, rather than the image of a single patient along with a human companion. These dogs are the keys to the ad. The practitioners looking to purchase a blood analyzer will be compelled by this image, as the dogs are showing their warmth and the reason why they're "man's best friend." It's almost as if the dogs are rational animals and know how the machine works.

The person shown with the cat on the left side of the ad shows once again the friendliness of the machine. It seems that both ads have the theme friendly draped all over them. Nonetheless, the ad shows a woman viewing a tube that holds the sample of blood. This depicts the easiness of

Some common words found in the essay are:
Endochek Plus, , Medicine NEWSMAGAZINE, Choice Continuing, blood analyzers, Kalisto Biological, abaxis ad, viewing ad, kalisto ad, blood analyzer, abaxis company, primary colors, friendly environment, ad mellow, ad abaxis,

Approximate Word count = 1060
Approximate Pages = 4 (250 words per page double spaced)

Category: Miscellaneous