Advertisement Manipulation
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers' main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing
Second, the simple tactics of the advertisement focus on teenagers and young adults who love to play video games. The ad is directed towards people who have a desire to fit in, or to do what everyone else is doing. This advertisement makes the readers feel that if they do not have the Multi Tap then they should feel like they need one. In fact, this ad can make some readers feel that they need this device to fit in, "Which means you can put your closest friendships to the test with no-holds-barred group racing or a golf foursome." This statement can be interpreted into the fact that if you don't have your friends over playing on the Playstation with the Multi Tap, then you don't have a close friendship. Also the ad states "...you'll never run the risk of damaging your console. Or trashing your reputation." By saying this, the ad directly states that the readers' reputations are at stake unless they purchase the Multi Tap. In general this ad is implying to the readers that in order to impress their friends, or to even have friends, the readers must own a Multi Tap. the advertisement towards a certain audience, and developing the ad where it is visually attractive. First, a Multi Tap consists of an L-shaped design with four ports to allow for four Playstation controllers instead of the normal two. The Multi Tap is helpful for some Playstation games that allow for more than two people to play. The layout of the Multi Tap advertis
Some common words found in the essay are:
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Approximate Word count = 977
Approximate Pages = 4 (250 words per page double spaced)
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