Fast food restaurants are one of the most recognized businesses. It appears that at just about every major intersection you'll find some sort of fast food establishment. Which one do you select? Why did you select it? Is their food good? Was it because you found their marketing approach "funny"? Are your funds limited? There are multitudes of reasons why consumers solicit a particular business. I analyzed two fast food restaurants; one is an established major fast food provider, Taco Bell, the other restaurant is also a fast food provider, however, relatively new in the industry, Baja Fresh.

Taco Bell has literally become a household product throughout much America. The marketing campaign Taco Bell initiate states that half of the American population sees a Taco Bell co

The food at Taco Bell is priced relatively inexpensive; however, the quality is typical of a fast food restaurant; you get what you pay for. Taco Bell is constantly producing new food items in order to attract more customers.

mmercial at least once a week. Their most recent marketing slogan is a talking Chihuahua that speaks Spanish. One of his more well known punch lines is "Yo quiero Taco Bell!" Taco Bell restaurants serve Mexican fast food. They are the largest Mexican fast food restaurant chain in America. Taco Bell does not consider itself to be fast food, they consider themselves to be quick-serve Mexican style restaurants.

Baja Fresh is a privately held southern California, Westlake Village, company. Their philosophy is quite a bit different then Taco Bell's. Baja Fresh does not advertise on television or radio. Their success has been by providing a quality food product line, catering to the healthier eating conscious clientele. Baja Fresh restaurants do not have refrigerator freezers, microwave ovens, and can openers or use lard on any of their products. They place a great amount of their emphasis on freshness and healthier great tasting food.

Taco Bell focuses a great amount of their marketing strategies towards the younger age group. They are usually marketing their products around "blockbuster" movies or popular action figures, and will usually offer some sort of marketing token with many of their meals.

In order to qualify for the purchase of a Taco Bell franchise you must serve as a manager for one of their restaurants, have a minimum of $1,000,000 cash available

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Approximate Word count = 1102
Approximate Pages = 4 (250 words per page double spaced)