The article that really caught my attention was "Ben & Jerry's sweetens its success by helping others". Starting with the quote "Should a business exist for the exploitation of society, or should it exist for the benefit of society?" Ben Cohen who is trying to redefine business ideals also said "We think business should be an entity to provide service to the community." Unfortunately most business is only interested in making money and can careless about social issues, unless it in the long run will help make more money. Ben & Jerry's seem sincere to want to make a noticeable difference in the world.

The Ben & Jerry's foundation, established in 1985, receives 7.5 percent of the company's yearly pretax profits, which is donated to charities. Ben & Jerry's has two

4. Personnel Journal's. Optimas Award for Quality of life.

1. David, Ellis. 1992. Sundae school.

5. Stableford, Joan. Ben & Jerry's sweetens its success by helping others. Westchester County Business Journal. March 4 1991

Ben & Jerry's are a company out to change our ideas of what we think a big business is all about. They try to improve the quality of life inside and outside of its' organization. Their success is founded on helping others and making a difference. In my opinion Ben & Jerry's is one heck of a great organization!

The Harlem franchise started with the idea that the store would give part of its profits to a local charity.

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Approximate Word count = 782
Approximate Pages = 3 (250 words per page double spaced)