Bloomingdales International Customer Service

A detailed Summary of Bloomingdales International Customer Service

"AT BLOOMINGDALE'S, WE'RE ALWAYS AT YOUR SERVICE"

Bloomingdale's is successful because they have positioned themselves in the retailing market, by offering unique merchandise from around the world, targeting a affluent, educated group of patrons aged between 35-55 years, and focusing on "Customer Service". This marketing strategy has been the back bone of their success.

Advertisement campaigns of Bloomingdale's has portrayed the focus of "Customer Service", with slogans such as "At Bloomingdale's, we're always at your service" and "You are like no one else in the world, Bloomingdale's is like no other store in the world. tm."

Bloomingdale's is like no other store in the world, offering a unique retailing experience. It has been referred to as the "retailing theatre" in some of the worlds most influential magazines. Thus Bloomingdale's has gathered a international reputation for their unique merchandise and services; becoming a hot tourist destination.

The International Customer will have unique needs, that will have to be catered too in order to achieve return business and new clientele.

World wide there is over 200 different languages spoken.

The international market is defined as "Involving the marketing of goods or services outside on organisation's country, whether in one or several markets."

In China, the colour red indicates happiness. While Black elicits a positive response because it denotes power and trustworthiness.

Some common words found in the essay are:
Service Desk, Southeast Asia, Customer Service, Nigerian Brewery, Internet E-mail, CULTURE Culture, Colours China, Taxation Law, SERVICE Bloomingdale's, English Korean, international customer, service desk, customer service, international service, custom laws, international service desk, international market, associate speaks clients, native language, clients native, bloomingdale's we're service, speaks clients, associate speaks, speaks clients native, clients native language,

Approximate Word count = 1107
Approximate Pages = 4 (250 words per page double spaced)

Category: Miscellaneous

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