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BUILDING A RADIO EMPIRE-CHANCELLOR MEDIA

"Media do not simply present cultural products for consumption; they provide much of the stuff of every day life through which we construct meaning and organize our existence."--Michael R. Real, Super Media

Newspapers. Media began with the written word . . . To date, the oldest existing written document dates back to 2200 B.C. By 500 B.C. Persia had developed a form of pony express and the Greeks had a “telegraph” system consisting of trumpets, drums, shouting, beacon fires, smoke signals, and mirrors; transmitting a form of communication to the masses. In 200 B.C. the Chinese circulated the first “newspaper,” the Tipao gazette, to government officials. Newsletters began circulating in Europe by 1450. Over 150 years later, in 1609, the first regularly published newspaper was circulated in Germany. Advertising began to shape the media industry by 1631 with the first classified ads featured in a French newspaper. And, in 1833 a New York newspaper was sold for one penny, enabling this media to reach a mass market.

Radio. At first there was the print, and then there was sound . . . In 1821 an English man named Wheatstone reproduced sound. However, the future of radio didn’t really begin

. . .
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Approximate Word count = 5071
Approximate Pages = 20 (250 words per page double spaced)

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