Cacade Foods- Marketing Analysis
This is the case of the Cascade Foods company and the analysis of the decision they were trying to come to about introducing a new product using new technology. Before beginning to get into the meat of the case, it should be noted that since the data and all relevant information was presented during the middle 1980's, this analysis shall continue on in that vane and assume that it is still 1984, the period in which the problem was being presented. This case will be broken down into two main parts: 1.) The SWOT analysis and 2.) the financial analysis.The main problem and concern of this case are whether or not Cascade Foods should, given the current conditions, go ahead and launch a new fruit drink line into the market using a relatively new packaging technique. One of the main deciding factors of a company and/or its products are their strengths. One of the main emphases in this case was put upon the quality of the fruit drinks they will be distributing. It is felt that this product is of a higher standard than most of the others on the market, and in fact, the company as very popular public opinion of their drink. When doing a taste test, it was found that 65% of the people preferre
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Some common words found in the essay are:
Cascade Foods, Brik Pak, Regular Price, Brik Paks, Year Sales, Threats Competitors, Premium Pricing, Sales Force, SWOT Strengths, Sales Type, cascade foods, fruit drinks, contribution margin, fruit drink, regular price, price/ normal, 4 month, product line, table graph, premium price, fixed costs advertising, sales force 225000$, fruit drink line, 4 month trial, cascade foods break,
Approximate Word count = 2110
Approximate Pages = 8 (250 words per page double spaced)
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