Clothing or Concept

A detailed Summary of Clothing or Concept


Every day, billions are spent on advertising with the intention of selling some product of one kind or another. Every day, even more people come in contact with these ads and are affected by them. As the number of ads continues to rise, the percentage of those that are misleading and manipulative also increases. As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the marketing world. The IZOD "Extreme Leisure" clothing ad is a perfect example of why this distaste for today's marketing industry is ascending at such a dramatic rate.

The image that IZOD portrays is one of popularity, fun, sex appeal, and excitement ("Extreme Leisure"), and is presented in such a way as to mislead the reader into


IZOD's ad also promotes not only immoral acts, but a theme that is damaging to society. Firstly, it promotes immoral acts by making a connection between fun and happiness to nudity and sex appeal. By showing only partly dressed men and women in a festive environment, the ad sends the message that this is the "cool" thing to do. If you want to be in with the "in" people, this is the way to go. Have fun! This way of thinking is the wrong message to send and is a negative side effect of this ad. Second, is the alcohol issue: IZOD's ad backs one of the most hazardous ideas of our time--that beer means fun. IZOD not only illustrates this with beer drinking taking place, but also comes out and says it in plain English. In a comment relating to an old couple standing outside the wind

Some common words found in the essay are:
Yeah Reality, Extreme Leisure, EXTREME LEISURE, Clothing Concept, izod clothing, extreme leisure, sex appeal, promotes immoral, wearing izod clothing, promotes immoral acts, immoral acts, misleading manipulative, marketing industry, strip poker, wearing izod, izod's ad,

Approximate Word count = 531
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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