Sitting down to watch the television today is more than just enjoying your favorite program. Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on T.V. without interruptions of commercials trying to persuade us to buy something or send somebody our money. The people behind the production of commercials use glamorous objects to appeal to the consumers and to, in turn, provoke them to buy their product. It seems to me that the effectiveness of commercials today is augmented by the humor present in them; therefore, humor is the key element in creating a quality commercial. Although humor is a practical ingredient in commercials, producers use many other methods such as sexuality, sincerity, guilt, and culinary concerns to get their message across. Furthermore, the work that goes into creating a commercial is overlooked and must be viewed in a different manner.

A commercial is an amazing component of advertisement. By definition a commercial is "an advertisement on television or radio"(Dictionary 175). One commercial only lasts an average of thirty seconds and, if run in a good time slot, costs anywhere fr

There is a quote that states "nobody ever bought anything from a clown." This statement is not completely true in my opinion. What this statement means is that no one will buy merchandise from a person who is not strictly business-like in their advertising. The reason that this statement does not seem accurate is as Freberg says, "people will do anything for a laugh" (Seehafer 197). When a viewer sits down and watches something and it makes them laugh then it will grasp their attention and they will learn more of the product being endorsed and will be more likely to be interested in the item being sold. If a person sees something that makes them depressed the first reaction they have is to avoid watching it, and in turn will turn it off, and if they do not see it they do not buy it. Two out of three people will buy well known brand items due to television ads (Internet TV Commercials 1). The well known items are usually advertised more often than the generic products because bigger companies have more money to spend on promoting their products. As a result, more people see the ads for the more well known merchandise and become familiar with the product and have a tendency to buy it. If a person sees an item more than another, then, their instincts drive them to buy the more endorsed product. While humor is an effective method to use in producing a commercial, the producers need to know when and how to use it. Freberg believes that there are great dangers in being off-base in creating humorous ads (Seehafer 198). For example, one does not want to use humor in trying to bring across a serious point. By knowing the best possible methods of making a television commercial producers can maximize the chances of their product being sold.

Works Cited

By making commercials humorous producers make the consumer more apt to be attentive to their commercials. Stan Freberg, the president of a humor organization, believes that in order for a commercial to be effective it has to be (1) "musically memorable," (2) "absolutely unorthodox in approach," (3) "humorous," or (4) "all three, whenever possible." Freberg maintains that the reason for humor being so effective in advertising is because people will do anything for a laugh (Seehafer 197). These commercials have no affect on me to purchase the product endorsed. Most people just find humorous commercials entertaining and creative, even though they usually do not have anything to do with the product. For example, a commercial for Miller Lite beer explains this theory perfectly. The commercial begins by explaining that any commercial can work if it shows the product's logo before and after the ad, no matter what is in between. Then they continue by showing the Miller Lite logo, then a man walking through a corn field without any clothes but he does have a beer bottle cap over his pelvic area. The commercial the concludes with another shot of the Miller Lite logo. The commercial, indeed, does work even though it has nothing to do with the beer. It is this type of method that make commercials more pleasurable to watch.

The main purpose of a commercial is to expose to the viewer what is out in the world and how to obtain it (Internet TV Commercials 1). By advertising over the television the producers are able to reach a much wider realm of people and promote their products much faster to consumers all over the world. The commercials on television have interesting affects on people. Even though many people believe that commercials make consumers want to buy a product, psychologists believe that the commercials make consumers more ready to buy. In explaining the meaning of this they just say that it affects a persons "attitude toward a product" (Baldwin 8).

om fifty-five to one hundred thousand dollars (Baldwin 2). To think that a thirty second commercial can cost one hundred thousand dollars is outrageous. If it costs that much money

Some common words found in the essay are:
TV Commercials, Effectiveness Sitting, Miller Lite, History TV, Stan Freberg, TV McDonald's, Captain Kangaroo, Lucky Strike, Furness Beginning, Advertising Internet, tv commercials, buy product, commercials 1, tv commercials 1, internet tv commercials, internet tv, television commercials, television people, watch television, history tv, hundred thousand dollars, commercials television, commercial producers, provoke buy product, tv advertising internet,
Approximate Word count = 2671
Approximate Pages = 11 (250 words per page double spaced)