Crown Casino

A detailed Summary of Crown Casino

The casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australia's 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next few years due to the reduction in international high rollers and the low level of management talent in Australia's young casino industry.?? In this business environment Crown must implement business strategies will carry it into the next century as one of the worlds most successful casino complexes.

The Crown was set up as a multimillion-dollar establishment in order to attract international gamblers especially the Asian junket gamblers. However with the economic meltdown of countries such as Thailand, Indonesia, and Malaysia Asian gamblers are fewer and have less money to gamble. The present focus of Crown casino towards the Asian market is fruitless as its competing in a highly saturated international market. International casinos have a much better operational efficiency compared to Crown due to the high levels

Online gambling is luring more and more customers away from physical casinos. This new frontier of gaming is thriving due to its ease of access to customers and many online operators are benefiting from the lack of regulatory and tax burdens. This industry is expected to grow from $US5 billion to $US25.4 billion by next year. In Crown's strategic outlook it should attempt to tap into this booming market. Crown would be able to use its globally recognised name and add credibility to this undisciplined market. With the cooperation of PBL namely ECORP its Internet Company Crown would be able to offer unrivalled Internet gambling services which are regulated by the Australian government. At present US based enterprises are unable to provide Internet gaming which would provide Crown with an opportune time to enter into this market and gain a foothold. (an operational efficiency.)??

of tax and intense monitoring experienced by Australian casinos. Nevertheless this excessive regulation reduces the perception of corruption which can be used to market Crown as a reputable operator in the world sta

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Approximate Word count = 739
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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