It is evident that in today's society, one can see an increase in single-parent households. This demographic phenomenon will likely continue through the beginning of this new century. Before we can begin to strategize efforts to market our product to this growing demographic group, we must understand some history of this trend.

There are several reasons that may lead to why society is seeing a steady increase in the single-parent family structure. One reason is that a smaller percentage of the population is deciding to get married. In fact, since 1970, the proportion of the American population age 25-44 who have never married has doubled. This proportion has tripled for those 30-34 (Poussaint 4). Another reason given for the current trend is an increasing social and economical independence among women (Hollander 23). A third reason for the current trend is the increase in the chance of a divorce for those that are getting married. A married woman in 1990 that was between the age of 20-34 had about a 19.6 percent chance that her marriage would end in divorce. The projection for the same age group is that within 15 years, the percentage among the same age group of women

It is clear that the Percentage of the population of the United States that will be Hispanic is growing and becoming younger. To maintain an edge in the theme park business, one must adjust to this trend. It should be even more important for those parks located in the South and Southwest areas of the United States, given the data presented earlier concerning location of Hispanic population. Theme parks located in this area should consider strategies to attract this growing population.

Perspectives, Vol. 28, No. 1, New York 1996.

It may be clear to some that the percentage of the population of the United States made up by Hispanics is growing. What may not be quite as clear is that Hispanics are younger as a group than the rest of the population. Their median age is 26.4 years, while non-Hispanic whites average 36.9 years. According to projections, by 2015 Hispanics will have a median age only 1.7 years higher than now, while the growth among non-Hispanic whites will grow 4.9 years (Intertec). Hispanics are simply growing and staying younger as a group. The presence of the Hispanic minority therefor will be most notable among the nations youth (Russell 325).

Russell, C., The Official Guide to the American

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Approximate Word count = 1572
Approximate Pages = 6 (250 words per page double spaced)