How does one begin to describe a king? As generations change, society calls for new leaders and kings, that will continue to push the boundaries. Steven Watts describes it as: Hollywood's leading fantasy factory... (187)

Disney is much more prominent in society, its impact now lives in every household, as well as a place in everyone's soul. Behind it all is a thriving business that will out live most humans now and in the future. Steven Watts breaks it down quite simply:

Mickey Mouse and Donald Duck embodied a collective desire to escape the pressures of modern life and return to childhood. (127)

The escape from reality, which Disney has provided over the years, comforts people of all ages. Disney has revolutionized family entertainment, and Walt himself would want people to remember one thing:

That it was all started by a mouse.

Walt Disney began his legacy with Steamboat Willy on November 18, 1928, at the Colony Theater in New York. Dave Smith wrote: This was the first synchronized sound cartoon, and it was a huge success. Reviewers commented on the cleverness of the cartoon, the advantage that sound brought to the medium, and the fun personality of Walt Disney's new ch

Dick Huemer, a former rival and employee of Walt Disney states:

Walt Disney and his Imagineers created an awesome spectacle of illusions and magic. Together they turned orange orchards in Anaheim into a completely different world. Disneyland brings out the youthful spirit in everyone. In today's judgmental world, it is not always acceptable to act on youthful urges. Disneyland provides people with an atmosphere that is comfortable enough to act how one wants. It has become one of the most beloved destinations on earth, and it always will be as long as the spirit of youth remains intact.

The secret weapon is trust. Disney is the most trusted brand name in the history of marketing. It hooks when we're little and never lets go, this unshakable faith that Disney is the best at knowing what's best. (13)

Walt's creations came to life in 1955 with the opening of Disneyland. A tangible escape from reality that touches the lives of millions. Upon entering the Magic Kingdom, a plaque describes Disneyland perfectly:

Not everyone on the planet wants G-rated fare. When Disney targets adult tastes, it's careful to leave Walt's name off the credits. The same folks who brought you 101 Dalmatians, a movie about adorable puppies, also brought you Pulp Fiction, a movie featuring junkies, hit men, and bondage freaks. The same folks who produce Home Improvement, a program about a wisecracking TV handyman, are also responsible for Ellen, a program about a wisecracking lesbian. (11-12)

"Here you leave today and enter the world of yesterday, tomorrow, and fantasy."

At the core of Disney's platinum mine is entertainment. No other corporation has the capacity to crank out enough product to gorge the public maw. (11)

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Approximate Word count = 1471
Approximate Pages = 6 (250 words per page double spaced)