Each of these ads intend to promote the product and the companies image in a positive manner and of course increase sales. However, the GAP ad states that the photograph is a self portrait of the photographer and includes text which promotes indivuality and independent thinking. These elements make this ad very conceptual and would appeal to the informed reader. But, if the reader was not aware of of Duane Micha

Finally the sum of these ads place them in a larger contextual framework appealing to certain classes, cultures, ect. The GAP ad has aimed its advertising at the private sectors¹ upper to middle class primarily American and European culture. It also identifies with a educated consumer seeking a simple yet mature wardrobe. The altoid ad is not so specific in its aim. They appeal to any class in the private sector. Perhaps this ad is directed towards an older, American culture due to the dress and race of the boy in the picture. They identify with just about anyone looking for fresh breathe.

As you can see advertising can provide more than just a simple promotion in sales. In a world in which are bombarded with media we acquire many of our social cues from the media, so we must be aware to the influences in which they can provide.

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Some common words found in the essay are:
Duane Michaels, American European, , altoid ad, gap ad, final ad, self portrait, ad photographer, duane michaels,
Approximate Word count = 596
Approximate Pages = 2 (250 words per page double spaced)