Effect of Advertising on People

A detailed Summary of Effect of Advertising on People


Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two advertisement images to compare. One advertising was done for the GAP franchise by a well known photographer Duane Michaels, and the other is an advertisement for the Altoid product by an unknown photographer.

Each of these ads intend to promote the product and the companies image in a positive manner and of course increase sales. However, the GAP ad states that the photograph is a self portrait of the photographer and includes text which promotes indivuality and independent thinking. These elements make this ad very conceptual and would appeal to the informed reader. But, if the reader was not aware of of Duane Micha


Finally the sum of these ads place them in a larger contextual framework appealing to certain classes, cultures, ect. The GAP ad has aimed its advertising at the private sectorsą upper to middle class primarily American and European culture. It also identifies with a educated consumer seeking a simple yet mature wardrobe. The altoid ad is not so specific in its aim. They appeal to any class in the private sector. Perhaps this ad is directed towards an older, American culture due to the dress and race of the boy in the picture. They identify with just about anyone looking for fresh breathe.

As you can see advertising can provide more than just a simple promotion in sales. In a world in which are bombarded with media we acquire many of our social cues from the media, so we must be aware to the influences in which they can provide.

els they could still understand th

Some common words found in the essay are:
Duane Michaels, American European, , altoid ad, gap ad, final ad, self portrait, ad photographer, duane michaels,

Approximate Word count = 596
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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