Effective Listening
In a monthly marketing meeting, the marketing manager wants 5 of his staffs to conduct a research on market share on 5 different areas. Each staff is assigned a territory. The manager rejects, one month later in the same meeting, one of the 5 reports because the research is on the wrong territory.If we assume the ability of all staffs is the same, then it is obviously a communication breakdown that causes the wrong research was conducted. The consequence of misunderstanding may be costly to a company. Often when a misunderstanding occurs on the job, it is attributed to a lack of communication, which most of time implies that whoever was delivering the message did not do an effective job. But what about the other side, the listener? Listening is important in business because it is the communication skill most often used in human interaction (Curtis, Floyd and Winsor 1992, p.56). Between 45 and 55 percent of people's communication time will be spent in listening to others (Nichols and Stevens 1957, p.6, Werner 1975, p.26). However, listening is not a skill that most people perform well. Studies show that people do not listen effectively. On an average, people listen only at 25% efficiency (Nichols and Stevens 1957, p.ix).
Curtis, D.B., Floyd, J.J., and Winsor, J.L. (1992), "Business and Professional Communication", New York: HarperCollins. The next element that helps to improve effective listening is analysis and evaluation. Once you have attended to and understood the speaker, you are ready to analyze and evaluate the message. Analysis is to examine the message in order to learn what the meanings are. Evaluation is the rendering of judgement on message to decide the value of the message. Both analytical and evaluative functions require you to examine a speaker's support and reasoning, such as data, conclusion, reasoning process, examples and statistics.
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Approximate Word count = 1833
Approximate Pages = 7 (250 words per page double spaced)
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